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How Customer Sentiment Analysis can Benefit Businesses

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  A customer may display varied emotions (positive or negative) while engaging with a brand. These emotions determine if the customer is likely to revisit the brand or junk it altogether. According to a McKinsey study, more than 85 percent of customers are likely to purchase from a brand again after having a positive customer experience. A negative customer experience, on the other hand, can reduce the number of customers by 70%. So, how do businesses know whether their customers are happy while engaging with their brand? Instead of merely depending on assumptions, the answer lies in analyzing customer sentiment. Customer sentiment analysis can let businesses know about the different emotions customers go through while dealing with a particular brand, product, or service. Customer experience insights can help brands offer more of the elements that make customers happy. Moreover, it can improve the customer satisfaction index, customer lifetime value, and customer loyalty, thereby ...
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What are the Test Automation Trends of 2022?

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  With software applications becoming more complex and comprehensive, having interfaces with many third-party software and devices, software QA automation is evolving as well. The objectives of achieving the maximum bang for the buck spent, following best practices, ensuring customer delight, and shortening the development cycles, among others, have led QA experts in any automation testing company to look for the latest trends in automated QA testing. Let us discuss the trends business enterprises are likely to follow to accelerate product delivery while streamlining the SDLC in 2022. Trends for enterprise process automation in 2022 With competition getting more intense in every sphere of business, enterprises simply cannot wait to get their act together as far as digitization of their processes is concerned. Also, with the delivery of superior customer experience transforming into achieving customer delight, software testing has come center stage. Businesses cannot risk losing...
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Discuss Test Orchestration and its Role in Achieving Optimal Quality of Software

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  In the DevOps approach of developing, testing, and delivering software applications, there is a need to accelerate testing within the constraints of budget and time. This entails automating the testing process as part of the testing strategy. In many cases, continuous test automation is often considered as a discrete step in the build pipeline rather than a sequence of steps. For any continuous testing strategy, all software applications need to pass through a series of tests before they pass muster in the crucible of quality. These may include unit testing, integration testing, functional testing, smoke testing, performance testing, security testing, and others. For DevOps QA testing, each of these tests should be subjected to automation to enhance quality, reduce test time, and improve the certainty of software behavior. However, merely automating the tests left, right, and center does not augur well when it comes to achieving an optimal quality level as well as minimizing the ...
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How QA Teams are Coping with the Pandemic

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  The COVID-19 pandemic has dealt a body blow to the global economy, with scores of businesses ending up on the losing side. As governments scrambled to contain the spread of the pandemic through massive and prolonged lockdowns, most sectors of the economy took a hit, leading to job cuts, revenue losses, and the shredding of reputations. The pandemic has destroyed the livelihoods of millions of business enterprises trying to come to terms with a hitherto unseen situation. The blow came as a double whammy for everyone as the world was coping with a prolonged recessionary trend in the pre-pandemic era. However, with signs of the pandemic fading in many parts of the world, albeit unevenly, global economic growth is expected to be 4.9 percent in 2022 (Source: imf.org). The economic rebound, though robust, is expected to be uneven across countries and sectors. So, on one hand, we have seen companies across domains going out of business. Many managed to sustain themselves and sail throug...
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How to Adopt Enterprise DevOps across the Organization

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  Intense competition has driven enterprises across sectors to invest in DevOps and manage their digital systems. It helps to enhance developer velocity and enable digital transformation on a wider scale. At the same time, IT departments are embracing DevOps transformation to meet the evolving requirements of the organization and its customers in a rapidly changing digital economy. With the DevOps approach, large enterprises are able to develop software applications more rapidly than previously thought possible and keep upgrading such software applications on a continuous basis. The impact of the DevOps methodology is so apparent that enterprises having tightly coupled architectures have realized they have to either embrace it fully or be left behind. Thus, after realizing the benefits of adopting the DevOps approach, enterprises want to scale its adoption by cutting across the barriers of teams, applications, toolsets, workflows, processes, pipelines, and release cycles – both on ...
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Top Challenges for Banking Domain Application Testing

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  The banking domain has become all-encompassing by embracing digitization in a big way. It is multifarious and omnichannel with mobile, cloud, social media, and portal forming the overall ecosystem. Banking applications have brought conveniences that were unthinkable a decade ago with activities such as money transfer, paying utility bills, booking tickets, and many others, being done at the click of a button or a swipe on the screen. However, given the fact that these applications deal with sensitive customer data including their financial details, they should have impregnable data protection measures. And banking domain application testing helps in ensuring the accuracy, scalability, reliability, and most importantly, the security of data across digital touchpoints. Let us understand what banking application testing is all about. What is quality assurance in banking? With the banking sector riding the digital wave, there is a critical need to ensure the digital elements and/or a...
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Why is POS Testing Important? List a few Test Cases

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  The customers of today want superior personalized shopping experiences with quick dispersal at the turnstiles. The retail sector understands this shift in expectations and has invested heavily in technology, including the use of POS systems, to achieve a slew of business objectives. This has become all the more important with e-commerce making inroads into the customers’ shopping habits. To buttress the argument, e-commerce is expected to take around 18.1 percent of the worldwide retail sales and may account for 22 percent by 2023 (Source: eMarketer). Thus, the growing penchant for e-commerce among a large section of the customers has forced retailers to pull up their socks and deliver an omnichannel shopping experience. With competition looming large, retailers need to have advanced touchpoints offering a seamless customer experience at the frontend and secure transaction processing at the backend. And to ensure the POS systems perform consistently, efficiently, and accurately, ...
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