QA transformation

  A customer may display varied emotions (positive or negative) while engaging with a brand. These emotions determine if the customer is likely to revisit the brand or junk it altogether. According to a McKinsey study, more than 85 percent of customers are likely to purchase from a brand again after having a positive customer experience. A negative customer experience, on the other hand, can reduce the number of customers by 70%. So, how do businesses know whether their customers are happy while engaging with their brand? Instead of merely depending on assumptions, the answer lies in analyzing customer sentiment. Customer sentiment analysis can let businesses know about the different emotions customers go through while dealing with a particular brand, product, or service. Customer experience insights can help brands offer more of the elements that make customers happy. Moreover, it can improve the customer satisfaction index, customer lifetime value, and customer loyalty, thereby ...

  With software applications becoming more complex and comprehensive, having interfaces with many third-party software and devices, software QA automation is evolving as well. The objectives of achieving the maximum bang for the buck spent, following best practices, ensuring customer delight, and shortening the development cycles, among others, have led QA experts in any automation testing company to look for the latest trends in automated QA testing. Let us discuss the trends business enterprises are likely to follow to accelerate product delivery while streamlining the SDLC in 2022. Trends for enterprise process automation in 2022 With competition getting more intense in every sphere of business, enterprises simply cannot wait to get their act together as far as digitization of their processes is concerned. Also, with the delivery of superior customer experience transforming into achieving customer delight, software testing has come center stage. Businesses cannot risk losing...